JCThe concept of creativity is that it knows no boundaries. We got our first taste of the charms of the visual medium with advertisement making. Later, the enticement of the big screen drew us into the commercial film industry. The challenge of film making lies in the ability to conceptualize, create and execute a convincing and captivating visual story that excites and holds the audience.
Besides our upcoming movie Maazii, work is already in progress on other commercial film projects and we will be targeting three releases this year.
In addition to commercial cinema, we would also considering venturing into short films and art films in the future.
Maazii is essentially a thriller that travels from the hills of Mussoorie to the plains of western UP. It is a story about a couple Tarun (Sumit Nijhawan) and Shrishti (Mona Wasu) who have a near perfect relationship. However, by a twist of fate, an unfortunate accident occurs which brings Tarun's life into the limelight and turns him into a hero overnight. The events that follow not only shatter the peaceful life of the family but also put them in grave danger. But when his daughter, Minal (Saanvi Sharma) is kidnapped at the hands of an unknown assailant, Tarun will stop at nothing to get her back safely. He must now return to his roots and find out who is wreaking havoc in his life and what is the motive behind it.
The first half of the film was shot in the scenic locations of Mussourie and Dehradun, and the second half was mostly shot in the rustic and raw locations of Meerut. The flashback portion of the film was filmed in Rao Raj Vilas fort of Jat Jagirdar of Kuchesar, near Meerut. The shooting was completed within the pre-decided schedule of 31 days from 29 October to 2 November 2012. The production budget was around Rs. Four Crores.
The film was released across the country on 27 September 2013. However, being a debutorial venture without any big names attached to it, despite great critical acclaim, Maazii failed to get many screens. On 2 October, Besharam's release wiped Maazii out of theaters, but since Besharam tanked, Maazii got another opportunity and was re-released in cinemas on 11 October 2013.
Despite being Jaideep Chopra's debut directorial, Maazii received good critical acclaim and his work as a director was appreciated. Renowned critic Subhash K. Jha, called it "the shocking surprise of the season." He also stated that Maazii "takes us back to the stylish thrillers of B.R. Chopra like Dhund and Ittefaq. Debutant Jaideep Chopra's film is well-crafted and thoughtfully scripted. It's an original idea executed in a gripping language. Worth a dekko for its suspenseful aura."
Rohit Vats from IBN7 gave Maazii a rating of 4/5 stars and was all praises for the film. He claimed that Maazii shows "a glimpse of the latent potential of the gangster genre" and was "not to be missed" India Today's Faheem Ruhani mentioned in his review that "Director Jaideep Chopra's debut directorial Maazii is that pleasant surprise which hits you once in a while."
"Maazii" was also listed as one of the 10 "small films/non-star cast films that made it big" in 2013 in an article in DNA newspaper.
Despite good critic reviews, the film was not given many screens. In an interview, the producers of the film reported that several multiplex chains had demanded money in return for giving them shows.This led to a wave of controversy with several other producers and directors coming forward to claim that they had faced similar extortion at the hands of multiplex chains.
The music score of the film was composed by the duo Faizan Hussain-Agnel Roman, Maazii being their first commercial film album. Faizan Hussain is the nephew of tabla maestro Ustad Zakir Hussain. Lyrics for the album were written by Swanand Kirkire and Arun Kumar. The preparation for the songs and selection of music started as early as May 2012. Recording of the songs began in October 2012.
